Rick Barrera

Rick Barrera is a certified speaker, sales trainer and consultant based in San Diego, California. He is co-author of the business bestseller Non-Manipulative Selling; Collaborative Selling; the comprehensive audio and video sales training series How to Gain the Competitive Advantage in Selling; the audio program published by Dartnell The Edge; and the comprehensive series The Dollars and Sense of Exceptional Service Delivery.  

Rick received his BA in Marketing from St.Bonaventure University and began an award winning 15 year sales career that included telemarketing, business-to- business, wholesale and retail selling, sales management, marketing, advertising and promotion. As a manager, he'd always wondered what made a person successful.  Was it something inside or was it external events that made a difference? In 1979, he began to study why some people excel and others, who seem to have what it takes, fail. Rick discovered that success does have a learnable pattern, so he developed a formula to teach it to others. Because of his work, Rick has developed a reputation as a leader in the field of peak performance.

In 1988, Rick Barrera received his Certified Speaking Professional designation from the National Speakers Association, currently held by less that 5% of their membership.

Traveling worldwide, Rick delivers dynamic keynote speeches and interactive workshop programs to many Fortune 500 organizations and national associations. Prominent companies and associations such as Bay Networks, Citicorp Diners Club, IBM, Intel, Gannett Media, Lucent Technologies, MetLife, National Council for Prescription Drug Programs, Specialty Coffee Retailers Association, and Sun Microsystems select Rick to help their top achievers stay a step ahead of the competition, and you can too!

Rick loves to laugh, and that led to the development of his humorous and educational talk It Takes All Kinds.  It gives people a chance to laugh at themselves while they learn about others, including the keys to building high quality relationships in all areas of their lives.

Putting people first is the hallmark of a Rick Barrera speech, and helping people learn about people is what Rick Barrera is all about.

Professional Memberships:

Meeting Planners International
Sales & Marketing Executives
National Speakers Association

Honors, Fellowships and Certifications:

Certified Speaking Professional, National Speakers Association, 1986
Certified Time Management Trainer, Time Management Center, 1984
Certified Trainer, Performax, 1983
Mary Ann Ferguson Award
Bell Award, Sales & Marketing Executives

Presentation Topics:

Collaborative Selling
Customer Service: The Competitive Edge
It Takes All Kinds
Fast Forward: Embracing the Challenges of the 21st Century
The Peak Performer's Attitude
The Patterns of Peak Performers